Soft Opening Set Up
Single-Page Soft Launch Website, Social Media Account Suite, Professional B2B Presentation
A well-executed soft opening phase is vital for operational fine-tuning and market positioning. It allows the hotel to test offerings, gather actionable feedback, and build critical momentum before the official launch—especially in the digital domain.
Scope of Work
Website Development: Launching a streamlined, visually polished landing page communicates key information with clarity: property highlights, core amenities, room types, and booking links. The goal is to offer immediate impact while simplifying the user journey and making conversions easy.
Social Media Management: Secure and establish presences on platforms like Facebook, Instagram, TikTok, and LinkedIn. Early engagement is key—teasers, behind-the-scenes content, staff spotlights, sneak previews—all carefully timed to drum up excitement and generate organic buzz among both leisure guests and B2B partners.
B2B Presentation: A compelling, visually impactful presentation will be produced for travel agents, corporate clients, tour operators, and key partners. The deck will outline the hotel’s USPs, operational readiness, and partnership advantages—projecting competence and inviting early collaboration.
By executing this phase with rigor and strategic focus, the hotel will enter the market with a polished, professional presence, establishing both awareness and early credibility among guests and business partners.
VIEW ALSO
01 Market Research & Feasibility Study
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02 Typology Study & Concept Development
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03 Adjacency & Area Program
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04 Branding Development
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05 Standard Operating Procedures (SOP)
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06 Demand Analysis & Financial Forecast
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07 Sales & Marketing
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